Trying To Sell What They Want To Buy!

Photographers have always had a problem realizing that what they like creating the most isn’t always what the client buys.  With Photoshop, the opportunity to create more photographs that clients don’t buy has been greatly increased.  It is now possible to create stunning skylines and sunsets, so much so that photographer create beautiful landscapes and end up putting a bride and groom or senior into the beautiful landscape.  You can see the photographers likes the scene so much they keep the subject’s in the scene incredibly small, after all you don’t want to cover up too much of that sunset!

The problem we are in the business of create portraits of people, not sunsets or landscapes and while you can combine the two, people buy portraits they can clearly see the faces in.  The smaller the facial size, the less likely the portrait will actually sell.  It is really easy to determine the saleability of any portrait just go by your first reaction.  Do you notice the subject or subjects first, or do you notice the background first.  This determines whether it is a portrait with a beautiful background or a landscape that people stumbled into and portraits clients won’t buy.

Photographers need to practice taking portraits styles that sell.  We keep track of the sales of all portrait style in the studios and one fact we can not escape is that the sales average increase with the facial size of the portrait.  I am not saying don’t take scenic full lengths, just keep the facial size larger and the primary focus of the portrait the subject’s, not the background or scene.  This is simple to accomplish, set up the shot to capture the scene as you want it, then bring the subject’s closer to the camera until you can clearly see the faces.  I look for the catch-light in the eyes. If I can see the catch-lights in the subject’s eyes, the portraits will have a large enough facial size to be salable.

Balancing the facial size with scenic backgrounds is a great way to increase the size of wall-portraits a client will buy for their home.  In a portrait for the wall you want a wall portrait that has a minimal facial size of 30% to 60% of life-size.  The actual size will be determined by the size of the room/viewing distance.  The point is that ultimately your sales process start in the session and creating portrait that will sell, as well as make selling a wall portrait possible.

As important as it is to create portrait that sell from a business perspective, it is just as important for photographer to avoid the frustration of creating images and practice taking images in a style that no ones buys.  This leads to photographers trying to sell clients portraits they don’t want to buy.  In art, art is in the eye of the creator, as a portrait or wedding photographer, art is in the eye of the buyer!  Learn that one fact and save yourself a great deal of grief and frustration.





~ by jeffsmithbooks on August 23, 2012.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: