POSING A CLIENT PROPERLY TO MAKE THE SALE!

I don’t know why, but we photographers become skilled at lighting, finding outdoor scenes and interpreting the lines and textures of  a background or scene, but we have the hardest time determining the correct pose for a person and interpreting the lines of the body.  I know photographers that create portraits which are amazing in every detail, but the subject looks stiff and unnatural.  People won’t buy photographs that they don’t look amazing in.  Sales depend more on posing, than they do lighting.  A portrait that is masterfully posed with mediocre lighting, will outsell a masterfully lit portrait that has a mediocre pose.

Posing is personal.  It is the step that we photographers take to insure our client looks their best.  Without a strong knowledge of posing, we tend to let our clients do “their own thing” which unless your clients are professional models, never works.

In full length poses, look at the subject using the same principles of art that you use to select a background.  Woman should have curves, with the “S” curve being the most feminine.  When the line of body tapers down from the shoulders to the waist it creates a curved line and makes the waistline appear small.  With a small waist line, another curve is created up to the hips, with the hips looking very curvy.  The line from the hip down to the knee on the floor create yet another curved line.  Very alluring, very feminine.

In head and shoulder poses, the arms and even props can be used to frame the face.  Often, photographers take head and shoulder poses of younger, more stylish people and they look like head shot for business or the high school yearbook.  By using the arms and shoulder to frame the face and establish a foundation for the pose, the portraits takes on a much more interesting look.  To learn to properly pose your clients, find quality poses then practice them.  There are books, DVD’s, seminars and workshops that will help you to learn new poses, but you must practice them regularly.

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~ by jeffsmithbooks on June 24, 2012.

2 Responses to “POSING A CLIENT PROPERLY TO MAKE THE SALE!”

  1. Inspirational!

  2. This: “A portrait that is masterfully posed with mediocre lighting, will outsell a masterfully lit portrait that has a mediocre pose.” is so true!

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