We have all survived, but who wants to just SURVIVE?

We have just gone through the worst economic downturn in recent history and we have survived, but aren’t you tired of just surviving?  I get it, we have all had to adjust our business and personal lives to work in this new economy, but we can’t sit and wait for the news and media to tell us that the recession is “official over” to start replacing the business/lifestyle that we may have lost.  So many people in their person lives and businesses get to the point where they settle for just getting by or just surviving.  Surviving Sucks, I want to thrive and it’s possible, we just have to adjust to doing business in this new business climate.

Gone are the days when people want to do business with the exclusive business and have the “Gucci” experience.  While there will always be a few people who have the money for and insist on the best, most consumers right now feel guilty for excessively spending money on themselves.  My wife is buying a Range Rover, it the automobile she wants and she can afford it, but to avoid feeling guilty in this economy she is buying a pre-owned Range Rover that is a year old to have luxury without the guilt.  It hard for the average American who has the money to freely spend it when so many Americans are struggling.  I never thought I would see the day when seniors at our studio, who loved their pictures tell their mom’s, “it’s OK, I don’t need any wallets”.  Are you kidding me, seniors are even starting to worry about their parent’s pocketbook?  It’s more than a recession, hell has frozen over! (just kidding, no emails please!)

As business people we have to be smarter in this economy. While excessive spending is currently out of fashion, spending on memorable moments with the ones we love is viewed by Americans as perfectly fine.  With our seniors, we are marketing more for the mother being included in the session and making it a “lady’s day out”  experience.  If it’s as much (or so the senior would think) about mom as it is the senior, the seniors doesn’t feel guilty when moms wants to buy the largest package, a wall portrait or additional wallets.

In this changing economy, many seniors that used to expect senior portraits at a premium studio as just a part of their senior year and now having to ask for senior portraits as gifts for birthdays or Christmas.  The good new is when a senior is willing to give up a birthday gift for senior portraits the guilt of spending more is lessened.  Again this just means as a business we change our marketing strategies to thrive in this economy as well as the next, because when it comes the economy nothing lasts forever!

Advertisements

~ by jeffsmithbooks on January 9, 2010.

One Response to “We have all survived, but who wants to just SURVIVE?”

  1. […] Jeff Smith books blog had this post today. In it he was talking about not just surviving, but learning to do well in our current economic climate. It involved changing things up a bit on his senior portrait marketing and packages to eliminate some of the guilt and fear that people are experiencing about spending money. Here is a portion of what he said: As business people we have to be smarter in this economy. While excessive spending is currently out of fashion, spending on memorable moments with the ones we love is viewed by Americans as perfectly fine. With our seniors, we are marketing more for the mother being included in the session and making it a “lady’s day out” experience. If it’s as much (or so the senior would think) about mom as it is the senior, the seniors doesn’t feel guilty when moms wants to buy the largest package, a wall portrait or additional wallets. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: